Employee Engagement for In House Employees: A Study on Electronic Communication

Authors: Priyanka Jain

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Abstract

Introduction

Globalization is omnipresent and we are
living in a global age. It presents several
difficulties and challenges to existing
organizations. To survive in the competitive
world, organizations need to focus on the
strength of their employee to achieve
competitive advantage through emphasis on
managing human resources. Employees play
a key role in the organizations success.
Nowadays, many organizations are facing
the problem of engaging the employees.
Various factors effect employee
engagement, these are namely: employee
attitudes, employee retention, personality,
organizational culture. Various researches
have demonstrated its link with productivity,
and organizational performance. So in this
research, focus was primarily on employee
engagement in information technology (IT)
industry in India. We study about the
various factors that impact employee
engagement in an organization. These are
also popularly known as drivers of
engagement. Today employee engagement
has become a leadership priority as they
constantly seek for different methods to
keep their work-force engaged. The
management is finding itself being tested
every day on its capabilities to keep its
employee engaged while also implementing
the policies defined. Managers agree that
modern business demands higher
productivity and more efficiency, than in
previous times. Companies are trying to
increase their performance in order to place
their company ahead of the competitors. At
some point, satisfied employees, content
with their work experience, was a good
formula for success, as a satisfied employee,
who wanted to stay with a company,
contributed to the workforce stability and
productivity. But those times have changed.
Nowadays, the business environment is
global and competitive and simply satisfied
and stable employees are not enough to
bring necessary business results. Satisfied
employees may just meet the work demands,
but this will not lead to higher performance.
Therefore, modern organizations expect
their employees to be full of enthusiasm and
show initiative at work, they want them to
take responsibility for their own
development, strive for high quality and
performance, be energetic and dedicated to
what they do – in other words companies
want their employees be engaged. Employee
engagement is the best tool in the
company’s efforts to gain competitive
advantages and stay competitive. 

Conclusion

Engaged employees lead to increased productivity, retention, customer loyalty and profitability. Employee engagement is related to emotional experiences and wellbeing. Researchers have found that emotional factors are linked to an individual’s personal satisfaction and the