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Ajit Kumar SinghAuthor Profile

Department of Commerce, Maharaja Agrasen Himalayan Garhwal University

1Publications
1Years Active
2Collaborators
-Citations

Publications by Ajit Kumar Singh

1 publication in IJRRETAS • Active 2026–2026

2026 (1)

Impact of Ai-Based Personalisation and Product Recommendation Systems on Customer Experience and Satisfaction in E-Commerce

with A Renuka ., Neetu Jindal

03 Jan 2026 • Volume 12, Issue 1 • pp. 18-29

The rapid expansion of e-commerce has transformed the manner in which consumers search for products, compare alternatives and make purchasing decisions. Among the technologies contributing to this transformation, Artificial Intelligence (AI)-based personalisation and product recommendation systems have become increa...

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Research Topics

  • Artificial Intelligence
  • AI Personalisation
  • Product Recommendation
  • E-Commerce
  • Customer Experience
  • Customer Satisfaction
  • Consumer Behaviour
  • Digital Commerce

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