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Purvi NamdevAuthor Profile

Dr.APJ Abdul Kalam University, Department of Management Studies, Indore,MP,452016, India

1Publications
1Years Active
0Collaborators
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Publications by Purvi Namdev

1 publication in IJRRETAS • Active 2018–2018

2018 (1)

Consumer Switching Behavior from FMCG to Patanjali

01 Jun 2018 • Volume 4, Issue 6 • pp. 1-7

Now-a-days people are very health conscious and they are using many Ayurveda products in day-to-day life. Herbal and Ayurveda products are becoming popular due to Health tourism also. The World Health Organisation (WHO) estimates 80 percent of the world population is using herbal products. Patanjali offers many Ayur...

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Research Topics

  • consumer switching behaviour and their determinants
  • FMCG products and patanjali ayurveda products