Banker’s Perception About Awareness of Retailers About E-banking Services Provided by the Banks

Authors: Sonu Agrawal, Dr. R. K. Bakliwal

Published in: IJRRETAS, Volume 6, Issue 1, pp. 1-5 (01 Jan 2020)

Impact Factor: 6.50 (2020)

Certificate: View Certificate

Abstract

This paper is based upon awareness of retailers towards electronic banking services and perception of bankers in respect of retailer’s views In modern age of business scenario. Retailers have become more sophisticated and are more interested in banking transaction at one click. Electronic banking provides same to promote their business by many services like real time gross settlement (RTGS), national electronic fund transfer (NEFT), bank statement, mobile banking are being provided by the banks but other than these, many services need to be create awareness from Bank by providing proper training and awareness seminar and program. it also aims at suggestions some ways to make services more effective amongst the retailers of Indore.

Introduction

E-Banking refers to the banking service provided by the banks over the internet. Ebanking is described as the automated delivery of new and traditional banking products and services directly to customer through electronic interactive communication channels. E-banking considered the system that enable financial institution customers, individual or business to operate account manage business or obtain information on financial product and services through a public and private network including the internet. Those who want to operate electronic banking using an intelligent electron instrument like personal computer, automated teller machine, kiosks or mobile etc. The world is changing at staggering rate and technology is considered to be the key driver

Conclusion

This study is attempted to identify the banker’s perception towards retailers about the electronic banking services by analyzing retailer’s awareness about the services provided by the banks. The findings of the study shows that most of the retailers very much aware about the services like real time gross settlement (RTGS), national electronic fund transfer (NEFT), bank statement, prepaid mobile, EMI payment, issues of cheque books, debit and credit card and digital payment but despite of all these services popularity many services are required awareness among retailers like open and renew FD, investment in share and mutual fund, shopping etc. The main factor which pursue add people to the use online banking are comfortable and convenience and the facility which attract the most is quality and quantity of the information. Therefore awareness of the services should begin amongst the retailers with quality of information going through the observation and interview the main problem identified of the awareness of the services lies that retailers have lack of knowledge about the services, fear of hacking account, banks should try their level best by providing the best service option as well as conduct awareness program for retailers.