Enterprenial Motivation

Authors: Dr. Dhiraj Katiyar

Certificate: View Certificate

Abstract

Introduction

Entrepreneurship refers to the act of setting up a new business or reviving an existing business so as to take advantages from new opportunities. Thus, entrepreneurs shape the economy by creating new wealth and new jobs and by inventing new products and services. However, an insight study reveals that it is not about making money, having the greatest ideas, knowing the best sales pitch, applying the best marketing strategy. It is in reality an attitude to create something new and an activity which creates value in the entire social eco-system. It is the psyche makeup of a person. It is a state of mind, which develops naturally, based on his/ her surrounding and experiences, which makes him/ her think about life and career in a given way.

Conclusion

Recent research on entrepreneurship has focused largely on understanding of entrepreneurial activity, it ignores the role of human agency. Entrepreneurial activity depends on the decisions that people make, suggesting that the attributes of the decision makers should influence the entrepreneurial process. Although researchers have rightly criticized much of the existing empirical research on the role of human motivation in entrepreneurship (Aldrich & Zimmer, 1986; Carroll & Mosakowski, 1987), we believe that the development of entrepreneurship theory requires consideration of the motivations of